Brewing a 
Better World is HEINEKEN’s long-term approach to sustainability and one of their key operational priorities for the business. Their strategy focuses on the areas where they can make the biggest difference: Protecting water resources, Reducing CO₂ emissins, Sourcing sustainably, Advocating responsible consumption, Promoting health and safety, Growing with communities. Chief Executive Jean-François van Boxmeer states: “Sustainability is both a strategic priority and a business imperative for the Company. If the communities and societies where we operate and where we sell our products are strong then our business has a chance to grow.”
Moreover, HEINEKEN sees the importance of driving great leadership in a cultural diverse working environment and, therefore, invests in the leaders of the future. For the second time, two young professionals will be sponsored by HEINEKEN USA to take part in the Nudge Global Leadership Challenge.
Last year, HEINEKEN already supported the participation of two talents from the USA with great success. The company candidate, Stephanie Dexter became one of the winners of the Global Challenge 2014. After an intense weekend in Amster
dam with 29 other candidates from 16 countries and five different continents she reflects: “I have always wanted to make sure I leave an impact. But the fear of being uncertain and not knowing what I wanted to do, was holding me back. This Challenge helped me realize that it is okay to be uncertain. That you can be a sponge for a little while longer and learn from other cultures or smart professors. And just know that when you are okay with yourself, it comes naturally.”
As Best Global Young Leader in Sustainability 2014 she and two other winners traveled with Nudge and WakaWaka to Rwanda in order to raise awareness about energy poverty in the on-grid world. On the Nudge Sustainability Hub they talk about their experiences in Africa.
Nudge is proud to welcome, again, two participants from the USA supported by HEINEKEN to the Nudge Global Leadership Challenge 2015.
